| - Experts share their experiences of successfully integrating responsible sales strategies in creating winning products and services
As part of its efforts in raising awareness on ethical marketing, Dubai Chamber of Commerce & Industrys Center for Responsible Business organized a seminar at its premises on Thursday, 6 March highlighting the different methods and tools for implementing ethics in marketing in order to create winning products and services.
Attended by professionals in the areas of marketing brand management, corporate social responsibility, ethics and strategic management, the seminar introduced ethical marketing via its definition and scope as well as the basics of the concept and the means to building ethics into branding. It also provided guidelines and tools in developing and communicating ethical marketing practices and decisions while transferring business ethics to the marketplace.
Said Sally Wakley , Plan A CSR representative for the Gulf , Marks & Spencer: We at Marks & Spencer are delighted to be part of the Ethical Marketing Seminar. It is a fantastic opportunity to be able to share our Plan A initiatives across likeminded organizations and individuals who realize the urgency to combat certain issues facing the world today, and hence have a big part to play. |